Bring your Complex Operation to Life with Expert Illustrations
Turning Complex Concepts into Clear, Precise Visuals: Bringing Clarity to Intricate Innovations across every Industry
Services
I create visual representations of technical information and concepts through illustrations for industries like engineering, architecture, science, and tech, delivering high-quality documentation, manuals, and training materials.
Mining Illustrations
Showcasing the capabilities of client technology in a mining environment, open cut or underground operations. Using cutaways, isometric overviews or 3D modelling to clearly and accurately identify the benefits of your unique products. I have worked with many companies big and small in the mining industry and understand the importance of showcasing the big picture to your stakeholders.
Renewable Illustrations
It’s an exciting time with new technologies emerging to mitigate climate change. I work with leading Australian startup companies that are producing cutting-edge products. The need to communicate these technologies in a clear unique way is extremely important. I work closely with the client, ensuring I fully understand the technology. I use my skills and experience to produce long-lasting visual graphics that are pivotal to explaining the concept/product.
Safety Illustrations
Compliance and safety is vital across all industries in Australia. I work with Government and private organisations to highlight potential dangerous aspects of work environments that are difficult to communicate. Engaging, clear and accurate illustrations are an invaluable tool for safety and compliance.
Technical Illustrations
Used to depict something high in detail and complex in nature, technical illustrations are a common request. Utilised for product and systems development, I work through the finer details of the subject with my clients resulting in an illustration that is not only finely detailed but also technically accurate. This style of illustration utilises perspective and isometric views and will emphasis key details so focus is directed to the most important information.
Instructional Illustrations
Instructional illustration removes language barriers and enables the user to understand a direction without the use of text. Commonly used in work health and safety, commercial cleaning, manufacturing and public spaces such as transport or hospitals.
Simple line art is usually all that is required and I can create custom illustrations to demonstrate the processes and systems unique to the functions of your business.
Map Illustrations
I specialise in consumer-use maps such as theme parks, resorts and entertainment locations. These provide accurate detail allowing the user to easily navigate an area in an engaging and fun manner.
Resources commonly used to create the maps include drone footage, Google Earth, Nearmap or I can recreate from an existing map.
Patent Drawings
Patent illustrations or drawings are required by law to accurately show the design features of the product. Often they require a number of views such as 3D perspective and isometric in order to show the entire design. The detail and specificity are extremely important, as it is these distinctions that set your invention apart from others and that is what you are looking to protect in a patent drawing. Don’t let your design registration fall short with unprofessional patent illustrations.
Product Illustrations
Illustration brings a unique perspective to your product or service. You can literally cut through the skin of an object to see the inner-workings, something you can’t achieve with traditional photography. The versatility of illustration means you can change colours, styles and viewpoints once the base drawing is already completed, which gives the drawing longevity and relevance over time.
Animations
Animation, whiteboard animations, explainer videos, motion graphics, videos and animated Gif’s are all engaging ways to get a complex idea or process across to your audience. It’s a versatile medium that can be embedded into your website, social media and presentations.
I can produce complex or simplified 3D animations or 2D animations with voice overs and sound effects at any length. I have a proven process that I work through to get the best results and keep you informed and in the loop through the entire project. I produce high quality work that you would expect from top Advertising Agencies and Production Houses, but at a fraction of the cost.
Graphic Design
Having initially worked in the Graphic Design and branding industry I have a deep understanding for the importance of brand and visual identity. I incorporate my client’s branding into the illustration or adhere to corporate style guides so that the illustration aligns with the look and feel of the company. Once I’ve completed an illustration for a client I am often engaged to provide marketing and business collateral from brochures to corporate presentations.
Mining Illustrations
Showcasing the capabilities of client technology in a mining environment, open cut or underground operations. Using cutaways, isometric overviews or 3D modelling to clearly and accurately identify the benefits of your unique products. I have worked with many companies big and small in the mining industry and understand the importance of showcasing the big picture to your stakeholders.
Safety Illustrations
Compliance and safety is vital across all industries in Australia. I work with Government and private organisations to highlight potential dangerous aspects of work environments that are difficult to communicate. Engaging, clear and accurate illustrations are an invaluable tool for safety and compliance.
Technical Illustrations
Used to depict something high in detail and complex in nature, technical illustrations are a common request. Utilised for product and systems development, I work through the finer details of the subject with my clients resulting in an illustration that is not only finely detailed but also technically accurate. This style of illustration utilises perspective and isometric views and will emphasis key details so focus is directed to the most important information.
Instructional Illustrations
Instructional illustration removes language barriers and enables the user to understand a direction without the use of text. Commonly used in work health and safety, commercial cleaning, manufacturing and public spaces such as transport or hospitals.
Simple line art is usually all that is required and I can create custom illustrations to demonstrate the processes and systems unique to the functions of your business.
Map Illustrations
I specialise in consumer-use maps such as theme parks, resorts and entertainment locations. These provide accurate detail allowing the user to easily navigate an area in an engaging and fun manner.
Resources commonly used to create the maps include drone footage, Google Earth, Nearmap or I can recreate from an existing map.
Patent Drawings
Patent illustrations or drawings are required by law to accurately show the design features of the product. Often they require a number of views such as 3D perspective and isometric in order to show the entire design. The detail and specificity are extremely important, as it is these distinctions that set your invention apart from others and that is what you are looking to protect in a patent drawing. Don’t let your design registration fall short with unprofessional patent illustrations.
Product Illustrations
Illustration brings a unique perspective to your product or service. You can literally cut through the skin of an object to see the inner-workings, something you can’t achieve with traditional photography. The versatility of illustration means you can change colours, styles and viewpoints once the base drawing is already completed, which gives the drawing longevity and relevance over time.
Animations
Animation, whiteboard animations, explainer videos, motion graphics, videos and animated Gif’s are all engaging ways to get a complex idea or process across to your audience. It’s a versatile medium that can be embedded into your website, social media and presentations.
I can produce complex or simplified 3D animations or 2D animations with voice overs and sound effects at any length. I have a proven process that I work through to get the best results and keep you informed and in the loop through the entire project. I produce high quality work that you would expect from top Advertising Agencies and Production Houses, but at a fraction of the cost.
Graphic Design
Having initially worked in the Graphic Design and branding industry I have a deep understanding for the importance of brand and visual identity. I incorporate my client’s branding into the illustration or adhere to corporate style guides so that the illustration aligns with the look and feel of the company. Once I’ve completed an illustration for a client I am often engaged to provide marketing and business collateral from brochures to corporate presentations.
Doug Wells – Specialist digital commercial illustrator
Every job I work on is different, as a technical illustrator and designer I have developed the skill to quickly understand the subject matter. Using my experience and creativity I bring your visuals to another level that your competitors are envious of.
My Resume
Personal Information
I’ve been a commercial designer and illustrator for over 20 years. Studied Graphic Design majoring in 3D design at Cape Peninsula University of Technology in Cape Town, South Africa in 1997 and have continued to sharpen my skills ever since. I love working closely with clients to unpack the details and technical aspects of a project to produce innovation and quality results.
Experience
2004 - 2006 · 2 yrs
2008 - 2010 · 2 yrs
Apr 2023 - Present · 1 yr
Jan 2010 - Present · 14 yrs
Tools
Latest Work
Process/Workflow
The process starts with a project briefing to understand your needs. I’ll then provide a detailed quote with timeframes. After approval, you’ll receive artwork at each stage for review, and once approved, I’ll deliver the final product.
Initial sketch
Artwork blocked-out in position.
Approval required prior to next stage.
More detail
Refine illustration - more complex detail.
Approval required prior to moving on to final stage.
Final artwork
Full colour detailed illustration.
Final approval required prior to completion.
